Introduction to marketing and advertising assessment Assignment

Introduction to marketing and advertising assessment - Assignment Example Companies resort to advertising as a way of creating market awareness that they have a new product in the market whose purpose is to satisfy or offer certain benefits. For the current media campaign, an analysis of the effectiveness of various advertising media is essential. Advertising specialty institute (2013) carried out research to find out the most effective way of reaching consumers in Canada, UK and USA and people gave preferred advertising media as shown in the pie charts below. Instant coffee is a drink that many people take as a way of relaxing the mind more especially after a tedious day at the office. On the other hand, people who go shopping have a tendency of grasping a cup of instant coffee before they return to their homes. Using the research findings in the figures above, this study shall incorporate the following media outlets. Calendars occupy the fourth position as the most preferred mode of advertising in the US Market and third position in Canadian and UK market. Calendars and Diaries have the potential of reaching people at the office and homes. Advertising is a communication and a special kind of communication. The advantage of using a calendar and diary is that it will reach many working class people and students who could love to relax over a cup of coffee. If such people can see the name of instant coffee on the calendar before going for a break, chances are high that they shall try it out. Writing instruments occupied the first position as the preferred media for advertising in all the three regions. Writing instruments include pens, books, writing pads among other office equipment. This advertising outlet could be expensive given the need to produce many pens and give them out free, but the contagion effect they shall create will be worth the investment. Engeseth (2009) acknowledge that in advertising, the source, the message, and the receiver all have multiple dimensions but the path from the sponsor to the consumer can be

Early Graphic Design Essay Example | Topics and Well Written Essays - 500 words

Early Graphic Design - Essay Example Social Factors – the rise of the Industrial Revolution with the invention of the steam engine in many ways brought about disruptive changes to society, in which the previous agricultural or feudal system gave way to industrialisation due to a new economic system of capitalism. It gave rise to urban slums where family members were separated, an exploitation of labour and the rise of a new wealthy class of capitalists, in addition to landed aristocracy and royalty. Economic Factors – capitalism is enhanced by the new economic system of industrialisation, in which goods were mass produced for consumption, unlike the previous production system of individually-crafted products made by skilled artisans and their guilds. The sheer number of new products on the market required a new way of marketing these products to people and one way to distinguish one product from another is the use of graphic design to entice buyers.The mass production of goods caused the birth of graphic d esign as a form of advertisement, but this kind of new art was considered a poor imitation of the earlier Gothic style of designs. The Gothic or medieval style was more detailed and thought to be real works of art borne out of the dedicated and loving work of artisans who produce these art works for only few people but not for the mass market. The Gothic style, according to Pugin, represented religion and it was also considered to be English, in contrast to the classical style which he thought as pagan and worldly.

Mental Health Policy Thesis Statement Social Work Essay

Mental Health Policy Thesis Statement Social Work Essay An abusive, compelling and dominating behavior in a dating relationship among the teenage youngsters is termed as dating violence. Students susceptible to dating violence suffer greatly in terms of their academic performance, social and extra-curricular activities. They may show poor results and isolate themselves from colleagues and friends. They may show lack of interest in extra-curricular activities. All these activities are results of poor mental health. Such students have a profound effect on their psyche due to being exposed to some kind of in-home violence in their childhood. They exhibit anger management disorders and have a history of aggressive or fighting attitude. An even greater consequence of dating violence may be suicides (Maryland School Mental Health Alliance). Background There may be several categories in dating violence like sexual, emotional, psychological or electronic. Physical violence may involve pushing, beating or grabbing ones partner. Psychological violence comprises of controlling behaviors like preventing him or her to involve with other people while electronic violence is the name-calling or bullying through texting. A latest survey has revealed that psychological and physical abuse is a common aspect of dating among the American youngsters. Among 1400 seventh grade students being interviewed by the researchers showed that about 37% of 11-14 year olds had been susceptible to some type of psychological violence while almost one sixth had experienced physical violence during an on-going relationship. About three-fourth of students had a boyfriend or a girlfriend during their middle school. The survey provided a number of conditions related to dating violence. Among the students being surveyed, there was a large number who believed that it is fine to hit ones girlfriend. A moderate number of them had undergone sexual harassment through physical or verbal means by touching in a wrong way or by joking (Dating Violence Common by 7th Grade). However, teenage dating violence is not restricted to westernized and industrialized countries. A study carried out on international level revealed that dating violence extended among males and females was high in all the countries under study. Dating violence was studied through a number of variables like assaulting a partner, depression, injury and sexual coercion. The behavioral acts that were reported in the study were hitting partner, pulling his/her arm or hair, using weapons to harm, burning him/her on purpose, forcing him/her on doing sex when he/she does not intend to do so etc. The rate of physical assault was higher in Asia, while it was significantly lower in New Zealand and Australia while victims of sexual coercion were greater in Canada and the United States (Chang et al.) Significance of Mental Health Mental health is a state of efficient performance of brain contributing to productive activities, healthy relationships with people and adaptability to changes and dealing with challenges in a better way. Mental disorders are considered to be health conditions that are attributed by mood swings related to stress or decreased functioning of brain. Mental disorders may lead to diverse complication which includes pain, disability or death. Mental illness is a broader term encompassing all the identifiable mental disorders. Mental disorders are a major contributor towards disability. The disease burden because of mental illness is the greatest among all diseases. National Institute of Mental Health (NIMH) has reported that approximately 13 million American adults suffer from serious deliberating mental illnesses. Mental disorders contribute to 25% loss of life time through disability and premature mortality and in Canada and United States; they are leading cause of disability. Suicide is the 11th most dominant cause of death in America where it takes away almost 30,000 Americans. There is a strong correlation between mental and physical health. A good mind leads to good health. Ability of people to engage in health promoting activities reduces as a result of mental illnesses like depression and anxiety (Mental Health and Mental Disorders). Thus, it is really important to deal with mental health problems arising as a result of dating violence because in severe cases it may lead one to self-harm or even suicidal attempts. Aggression personality disorders are a common phenomenon with the victims of dating violence which involves increased expression of anger, anti-social behavior and self-harm personality disorder etc. About 20% of suicidal persons have a history of violence. Other than that, the victims of dating violence are more likely towards the use of drugs, alcohol and smoking which further deteriorates mental health. Also, there is a trend of using laxatives, dieting pills, fasting and binge eating for weight management among such individuals which lead to eating disorders. Also there is an increased risk of getting infected with sexually transmitted diseases like HIV because the individuals may fear the use of condom because of the violent partner and unprotected sex may lead to such diseases (Teen dating violenc e). Thus, to alleviate such symptoms and personality disorders among such people and other health associated risks, a mental health policy is demanded. Mental Health Policies Followed around the world A number of school and community based programs are operating. Most common are the primary prevention programs that aim at preventing abuse before it starts. The program emphasizes upon providing clear knowledge and suitable behaviors regarding the dating abuse. Its curriculum is based upon increasing awareness of dating violence, fighting violence beliefs, encourage help seeking and skill development in order to improve the communication strategies and management of conflicts (Teen dating violence-awareness and prevention). Such initiatives may lead to improvement of mental health. Other than program initiatives, there has been a limited reporting in the legal arena for reforms of legislative and judicial nature in dating violence. Only a small number of teen victims knock the door of law to seek legal remedies like protection orders against dating partners who are abusive. The local anti-violence non-profit organization Between Friends in Chicago is striving to offer counseling, legal aid and health-care awareness within the city to fight domestic violence (U.S. high schools unequipped). Novel ways are devised by the White House and Vice presidents office in order to prevent dating violence at the initial stages by providing assistance to young men for ending up violence. The Office of Adolescent Healths Pregnancy Assistance fund grants aims at improving services for the pregnant teens that are experiencing or at the stake of sexual or any other type of violence (Teen dating violence-awareness and prevention). Safe dates is a curriculum designed for high school and middle school students which is organized in a set of 10 sessions, each of which is almost of 50 minutes. This curriculum gives definitions on caring and sound relationships and also provides information on the dating abuse regarding its causes and effects. It teaches the students how to assist a friend who has an abusive dating partner. It describes the methods in which gender stereotypes affect dating relationships and explains in what ways sexual assault can be prevented. The curriculum comprises of a play on dating violence, poster presentation, and source material for parents and a general outline for teachers (Teen dating violence as a public health issue). My mental health policy proposal In my understanding, a mental health policy should first of all address the psychology of the middle and high school students. There should be a compulsory subject on issues related to dating violence. The teachers should observe the students keenly. If the psychological problems are observed in some students, they should be provided counseling in the school. Parents should also play an important role in dealing with dating violence. They should develop a strong bonding with the children so that they could share what is going on in their life. Also, the parents can then help them coping with their particular situations through their own lifes experiences. The peers are most aware of dating violence. So the peer groups should be educated about the negative and ill effects of it so that they can assist their friend who is experiencing it. The legislative body on part of dating violence should become more active and efficient in resolving the dating violence cases and there should be a system of penalties and punishment to those who commit this crime. Conclusion Dating violence is a serious and wide spread problem worldwide. Other than violating the human rights, it affects the physical, sexual, reproductive, mental, emotional and social welfare of individuals and families. Physical injury, abortion, sexually transmitted infections, mental disorders like aggression, anxiety and depression are the immediate and long term health effects associated with sating violence. Other than that, use of illicit drugs and smoking are very frequent among the victims of dating violence. A number of initiatives are being under taken by the U.S. government in order to eradicate this issue from the general population. The most important is the mental health policy that aims at improving the mental health of the susceptible individuals that in turn improves their physical health. With a healthy psychology, they can deal with life in a suitable way and serve their country as effective citizens.

Investigatory Project Essay

Introduction Oil used in cooking foods is commonly derived from vegetable. Cooking oil is high in fat calories. Unsaturated and saturated oils have approximately the same number of fat grams and calories. Olives, safflower, corn, cottonseed, canola, sunflower seed, soy palm and coconut oil all contain about 13.5 grams fat and 120 calories per tablespoon. Cooking oil is commonly used for frying and it’s usually thrown away. The recycling of cooking oil also provides a form of revenue for restaurants, which are sometimes compensated by cooking oil recyclers for their used deep fryer oil. Cooking oil recycling also results in less used oil being disposed of in drains, which can clog sewage lines due to the build-up of fats. Abstract This investigatory project determines the possibility of purifying used cooking oil using sedimentation method. The activated carbon was also used in the experiment to absorb some dissolved substances in the oil. The purified oil was compared to commercial oil in terms of color, odor and clearness using acceptability test The means of the samples were compared and revealed that purified oil had no significant difference to commercial cooking oil in terms of color/clearness and odor as the result of the acceptability test. Statement of the Problem This Investigatory project aims to answer the following questions: Can this purified vegetable oil become clearly as new oil? Is the product will be effective and safe to use? Is this product may lessen your daily expenses? How many times does this purified vegetable oil can be use? Objectives of the Study The Objective of the study are: To help you to lessen your expenses in home because it’s thrifty. To make the vegetable oil purified as new cooking oil. Significance of the study: The used cooking oil cause problem to the kitchen pipes, clogging them and creating odors, therefore all of us, the students should do campaigns of information so our people understand the need to recycle the used cooking oil. Some of the products that we can get from recycling used cooking oil are: detergents, candles, soap, paint, waxes and varnishes. We can get fertilizer for the agriculture too.And very important it can be recycled to make bio-diesel for engines in general. For every liter of used cooking oil that is recycle, one liter of bio-diesel can be produce. Chapter II Review of Related Literature Name: Cooking oil Background: Cooking oil is plant, animal, or synthetic fat used in frying, baking, and other types of cooking. It is also used in food preparation and flavouring that doesn’t involve heat, such as salad dressings and bread dips, and in this sense might be more accurately termed edible oil. Cooking oil is typically a liquid at room temperature, although some oils that contain saturated fat, such as coconut oil, palm oil and palm kernel oil are solid. For centuries, people have rendered fat, squeezed olives, collected cream and savored fish to obtain the fatty acids their brains, nervous systems, immune systems and body cells need to function well. Luckily for us, things are a bit easier these days and the oils we need for good health are available on the shelves at Whole Foods Market. they don’t improve with age. Heat and light can damage oils, particularly polyunsaturated ones, so keep them in the refrigerator to avoid rancidity. For the record, you’ll know your oil is rancid if it takes on a characteristic bad taste and smell, in which case you should toss it and buy fresh oil. Heating oils beyond their smoke point — the temperature at which the oil begins to smoke, generating toxic fumes and harmful free radicals — is never a good idea. Always discard oil that’s reached its smoke point, along with any food with which it had contact. Some oils are refined to make them more stable and suitable for high temperature cooking. Keep in mind, though, that the process removes most of the flavor, color and nutrients from the oils, too. That’s why  refined oils are perfect for baking and stir-frying, where their high smoke point and neutral flavors are a plus. On the other hand, unrefined oil is simply pressed and bottled so it retains its original nutrient content, flavor and color. Unrefined oils add full-bodied flavor to dishes and are best used for low- or no-heat applications. http://en.wikipedia.org/wiki/Cooking_oilhttp://www.wholefoodsmarket.com/recipes/food-guides/cooking-oils

Top Choices of Samples of Research Paper

Top Choices of Samples of Research Paper Generalizing the end of the study, the researchers identified four key points about patients with depression that have a history of childhood trauma. It incorporates the results of several interviews which were held in the form of conversation in order to establish a high level of confidence between the researcher and the respondent. Explain how you want to start conducting your research. Qualitative research is a powerful approach to comprehend and learn more about the meaning ascribed to a specific issue. Research Paper isn't a task for a single day. Research Paper preparation means handling a whole lot of information. Tobacco also raises the rate of metabolism in the body and suppresses appetite. A couple are still students. The matter of addressing bullying shouldn't be left to teachers and school administrators. Learners did not have the chance to communicate together. Some students simply don't have sufficient knowledge for a definite job. It's quite simple to understand how to compose a research paper. Furthermore, the meconium samples averaged 80% also. Electronic submission of documents is getting more common as e-mail is used widely. Sheets of paper ought to be stapled at the top left-hand corner. A research paper is normally the very first step for students to acquire funding for their project, so it's important to create a thoughtful and deep paper. Moreover, each paper must pass a comprehensive check for plagiarism. A research paper is a very long kind of written document connected with the definition of results from a person's extensive research about a specific topic. It involves surveying a field of knowledge in order to find the best possible information in that field. There are lots of sites where it is possible to discover excellent research paper topics if your teacher doesn't assign a particular subject. In any event, the very first thing you have to do is think about just what the teacher is asking for. Sometimes teachers supply you with a particular question, though other times you receive an overall topic. The whole process of writing a research paper can take substantial time because there are many things to look at. Each has its own benefits and risks. Utilizing proposal examples is an excellent means to learn from somebody else's experience and make an outstanding powerful proposal. Before you need to compose a research essay, it's certain that you would have written lots of other forms of essays. To come across enough relevant info, student writers may want to have a peek at free sample research paper on benefits of breastfeeding. Generally speaking, students don't like writing research papers, especially if they're quite long. The conclusion typically does not provide new info, but instead summarizes the key points addressed in the paper. The experiment will test if a person could keep giving electric shocks to a different individual simply because they are told to achieve that. Aim for the ideal conclusion if you're looking for a superb grade for your 10 page paper.

The Sinister Soliloquy an Indepth Look at Othello...

An indepth look at â€Å"Othello† Act 2. sc. 1. Lines 308-314 IAGO That Cassio Loves Her, I do well believe’t. That she loves hom, ‘tis apt and of great credit. The Moor, howbeit that I endure him not, Is of constant, loving, noble nature, And I dare think he’ll prove to Desdemona A most dear husband. Now, I do love her too, Not out of absolute lust (though preadventure I stand accountant for as great a sin) But partly led to diet my revenge For that i do suspect the lusty Moor Hath leaped into my seat - the thought whereof Doth, like a poisonous mineral, gnaw my inwards, And nothing canvor shall content my soul Till I am evened with him, wife for wife, Or, failing so, yet I put the Moor At least into jealousy so strong†¦show more content†¦He is not the great mastermind that he shows to the world, he is simply a man who feels he has been wronged. Although he admits it in this passage, his â€Å"plain face† is not seen until â€Å"it is used,† or he takes action. On page 253, when Iago is cornered by h is wife in front of the Othello, he resorts to screaming, â€Å"Filth† and â€Å"Thou liest,† and ultimately kills her. For even when he killed Roderigo, he could disguise the murder as a protecting Cassio, but to outright kill a woman creates a void in his character that destroys any illusion of grandeur that the audience has created around him. What Shakespeare does here as well is give validity to McDonald’s arguement about assigning the tragic flaw. â€Å"In Shakespeare’s particular treatment of the mode, the poignancy of the action derives from the dramatic irony: it’s the tragic figure’s talent that leads to destruction.† (86) Othello’s progency as a military commander has been stated throughout the text and indeed it is inherent that a man who fights constantly for territory would indeed make him prone to jealousy. A fact which Iago plans to exploit in this passage; â€Å"Or failing to do so, yet that I put the Moor at least into a jealousy so strong that judgement cannot cure.† (79) Something that sticks out about the sentence structure within this text is the sheer length of the sentences. Indeed, most of the text lies in two sentences, one ten lines long and one twelve. The sentences show a

The Effect and the Solution of the Food Habit in Indonesia...

1. Introduction This report examines the effects and provides solutions for food habits in Indonesia. People around the world eat different types of food in different ways at different times. (Luitel, 2006). Food is not functional for consumption only but also as a culture which eventually develops local people’s food habit (Hartog, Staveren, Brouwer, 2006). According to The Indonesian Consumer Behaviour, Attitudes and Perceptions Toward Food Products (2011), Indonesian traditional foods such as peanuts, cassava and chili peppers is a mixture of cultures from various countries in the world because Indonesia is located in major trading routes. From the traditional food, Indonesian people develop their own food habits such as comsuming†¦show more content†¦4.1.2 Eating Rice as a Staple Food As one of the countries that grow rice, Indonesian people develop their food habit such as eating rice as a staple food. Indonesia rice can easily found as majority of stores sold rice as it is the main food for most Indonesian people. For some people not having rice on their dish make them feels like not eating at all (Ini Kebiasaan Aneh Pola Makan Orang Indonesia, 2014). Indonesian cuisine itself largely uses rice as the component of the food, such as nasi goreng, gado – gado, and nasi uduk. 4.1.3 Fried Food Fried food in Indonesia has a lot of forms, it could be as a snack or side for a dish depends to the preferences of the person. These kind of snacks is preferred by many of Indonesian people because not only cheap but also crunchy (Di Balik Jajanan Anda..., 2011). As some people in Indonesia love to eat crunchy food, some foods that originally were meant to be eaten steamed was fried to make the food crunchy. 4.1.3 Spicy Food Spicy food is one type of food that is commonly found in Indonesia. 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