Introduction to marketing and advertising assessment Assignment

Introduction to marketing and advertising assessment - Assignment Example Companies resort to advertising as a way of creating market awareness that they have a new product in the market whose purpose is to satisfy or offer certain benefits. For the current media campaign, an analysis of the effectiveness of various advertising media is essential. Advertising specialty institute (2013) carried out research to find out the most effective way of reaching consumers in Canada, UK and USA and people gave preferred advertising media as shown in the pie charts below. Instant coffee is a drink that many people take as a way of relaxing the mind more especially after a tedious day at the office. On the other hand, people who go shopping have a tendency of grasping a cup of instant coffee before they return to their homes. Using the research findings in the figures above, this study shall incorporate the following media outlets. Calendars occupy the fourth position as the most preferred mode of advertising in the US Market and third position in Canadian and UK market. Calendars and Diaries have the potential of reaching people at the office and homes. Advertising is a communication and a special kind of communication. The advantage of using a calendar and diary is that it will reach many working class people and students who could love to relax over a cup of coffee. If such people can see the name of instant coffee on the calendar before going for a break, chances are high that they shall try it out. Writing instruments occupied the first position as the preferred media for advertising in all the three regions. Writing instruments include pens, books, writing pads among other office equipment. This advertising outlet could be expensive given the need to produce many pens and give them out free, but the contagion effect they shall create will be worth the investment. Engeseth (2009) acknowledge that in advertising, the source, the message, and the receiver all have multiple dimensions but the path from the sponsor to the consumer can be

Early Graphic Design Essay Example | Topics and Well Written Essays - 500 words

Early Graphic Design - Essay Example Social Factors – the rise of the Industrial Revolution with the invention of the steam engine in many ways brought about disruptive changes to society, in which the previous agricultural or feudal system gave way to industrialisation due to a new economic system of capitalism. It gave rise to urban slums where family members were separated, an exploitation of labour and the rise of a new wealthy class of capitalists, in addition to landed aristocracy and royalty. Economic Factors – capitalism is enhanced by the new economic system of industrialisation, in which goods were mass produced for consumption, unlike the previous production system of individually-crafted products made by skilled artisans and their guilds. The sheer number of new products on the market required a new way of marketing these products to people and one way to distinguish one product from another is the use of graphic design to entice buyers.The mass production of goods caused the birth of graphic d esign as a form of advertisement, but this kind of new art was considered a poor imitation of the earlier Gothic style of designs. The Gothic or medieval style was more detailed and thought to be real works of art borne out of the dedicated and loving work of artisans who produce these art works for only few people but not for the mass market. The Gothic style, according to Pugin, represented religion and it was also considered to be English, in contrast to the classical style which he thought as pagan and worldly.